MONIN and Viaposte: tailored logistics for Amazon sales and demand spikes

To support the growth of its online sales, MONIN has chosen Viaposte to outsource part of its e-commerce logistics.

Since August 2026, MONIN has entrusted Viaposte with a dual logistics challenge: maintaining daily Amazon fulfilment while taking on spikes of thousands of extra orders within days during Choose flash sales, bringing together two distinct tempos and workflows with the same demand for speed and reliability.

Relaunching on Amazon: delivering a better experience for MONIN customers

Renowned for its French heritage, gourmet syrups and beverage mixes, MONIN continues to see sustained growth across its operations. This growth has brought on new logistics challenges, particularly when it comes to meeting e-commerce demands.

Previously, the company had managed its e-commerce flows in-house from its site in Bourges. In juggling orders from its MONIN Shop, B2B channels, and promotional flash sales, the company’s warehousing and order-picking capacity was being stretched to the limit.

“Driven by rapid business growth, MONIN evolved its logistics model to outsource a portion of its operations. This move is designed to streamline our operations and support our sales growth, especially on Amazon,” explains Clémence Notteau, Head of E-Commerce at MONIN.

At the end of a competitive tender process, MONIN chose Viaposte :

25 August 2026 marked the relaunch of online sales on Amazon, and the beginning of a partnership designed to support the brand’s growing ambitions.

A logistics set-up designed for two operational tempos

All MONIN orders for the French market are now stored, picked and dispatched by Viaposte from one of its sites in central France.

The operation is scaled to support two different logistics models:

• Amazon, involving a steady volume of e-commerce orders 
• Choose, a flash-sale platform generating large shipment volumes over short timeframes, several times a year     

To meet these needs, Viaposte has allocated 400 m² specifically for Amazon order fulfilment, alongside 700 m² for flash-sale campaigns, backed up by a storage capacity of 600 to 700 pallets.

Handling MONIN’s product range also demands special care. Since they are bottled in glass, the products demand specific precautions during picking and dispatch. Viaposte uses specialised protective packaging to keep the products safe throughout transit.

To ensure operational reliability, the facility also uses the Reflex Warehouse Management System (WMS) for real-time inventory and order tracking. This system is backed by double-scan item checking, first at picking and then again at packing, to minimise the risk of mispicks.

Amazon: 99.81% of orders delivered within three days

Since the Amazon channel went live, initial volumes have ramped up steadily. Indeed, Viaposte processed well into the thousands of orders and items in the opening weeks of its partnership with MONIN.

Viaposte’s strong performance is also underpinned by a clear geographical advantage: the order preparation area’s immediate proximity to the Colissimo parcel network. With a Colissimo hub located just 50 metres away, Viaposte’s teams can prepare orders as late as 5:00 pm before injecting them directly into the distribution network.

“For MONIN, this is a major advantage: we save valuable time on dispatch and are able to meet demanding consumer expectations for fast delivery,” notes Michael Guillotin, the Viaposte Logistics Site Director who oversees the MONIN account.

The results speak for themselves: 99.81% of Amazon orders have been delivered within a maximum of three days. In fact, most deliveries have been completed within 24 to 48 hours.

Thousands of bottles dispatched in just 5 days for Choose flash sales

In addition to handling Amazon fulfilment, Viaposte manages the logistics behind MONIN’s campaigns on Choose, a flash-sale platform running time-limited promotions.

These campaigns condense thousands of orders into a very short timeframe, demanding an operational set-up capable of rapidly mobilising additional capacity. Viaposte is well versed in this type of operational challenge, as demonstrated by its deployment during the 2026 municipal elections, where absorbing massive volume surges against unforgiving turnaround times was paramount.

To manage these volume spikes, Viaposte relies on the versatility and agility of its teams. A core team manages day-to-day operations for MONIN, and is supported during promotional events by additional staff pre-trained on the specific product and packaging requirements.

“All Choose orders have been dispatched very quickly, even ahead of schedule. For a first operation of this magnitude, it’s been a real success!” comments Clémence Notteau.

The figures bear this out: thousands of orders and bottles were shipped in just five days, well ahead of the ten-day contractual deadline.

Responsiveness and proximity: the driving forces behind the partnership

Beyond technical capabilities, the success of this partnership is built on the close coordination between MONIN and Viaposte, which were brought together by La Poste.

Daily on-site briefings, weekly check-ins, and responsive project teams: an operating rhythm that ensures shared operational oversight and swift adjustments.

“There is a real sense of partnership here, and everyone brings a great deal of energy and commitment to the table,” emphasises Michael Guillotin.

The improvement in service quality is also reflected in customer feedback, as Clémence Notteau, points out: “Delivery times were a real challenge for us. Today, the improvement is tangible, with our customers regularly highlighting both the speed of delivery and the quality of the packaging.”

This positive feedback underscores the value of a partnership built on mutual trust, attentive communication, and continuous improvement.